Google’s early positioning in Spain and Latin America during a defining period of international expansion, spanning strategic communications, public affairs, product launches and institutional relationships.
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Spanish fashion had talent. The challenge was access. TACTICA build the first New York platform around ACME, The Queen Sofía Spanish Institute and key figures includion Oscar de la Renta, Carolina Herrera and Anna Wintour among others.
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What began with Türkiye’s leather industry evolved into a long-term collaboration with LINEAPELLE, connecting industry, fashion, institutions, media and culture across Milan, New York and London.
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Geography of Spanish Fashion transformed the 25th anniversary of Madrid Fashion Week into a cultural positioning project, connecting Spanish designers with photography, art, heritage and identity through the international editorial perspective of Candy Pratts Price and the visual language of Juan Gatti.
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NOW MADRID transformed the city’s Christmas season into an international positioning platform, using fashion, design, gastronomy and culture to present a contemporary image of Madrid in London, culminating in a major event at the Victoria & Albert Museum.
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Eight Turkish fashion designers and eight footwear manufacturers came together at MICAM Milano to demonstrate a different ambition for Türkiye’s footwear industry: moving from manufacturing capability to original design, stronger brands and greater international value.
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At Pitti Uomo 84 in Florence, Türkiye became Guest Nation. TACTICA helped build the institutional confidence and creative proposition that brought designers, brands, industrial capability and Istanbul itself onto one of menswear’s key international platforms.
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From Istanbul to Milan Fashion Week, The Leather Age repositioned Turkish leather within the international fashion system through design, culture, institutional access and strategic positioning.
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Built on DESA’s industrial and retail strength in Türkiye, NINETEENSEVENTYTWO translated manufacturing know-how into an international fashion proposition, gaining access and credibility through Milan Fashion Week, Rome and relationships with leading editors, buyers and institutions.
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MadridFashionNewYork brought Spanish fashion into the heart of SoHo, creating a new platform at the Trump SoHo showroom for designers, media, industry and New York audiences.
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TACTICA worked with IMG to strengthen the participation of Spanish designers within the New York Fashion Week system, while 4 EYES created an independent cultural platform at the New York Public Library combining fashion, film and installation.
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Strategic positioning and opportunity development across a global airport hospitality network, exploring how lounges and premium travel environments can become platforms for brands, partnerships and new experiences.
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An international positioning project developed around Spain… On the Road Again, connecting institutions, territories, brands and media before production and extending the opportunity through PBS and more than 35 international markets.
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Repositioning an established Iberian travel business under a new group identity, aligning brand architecture, market positioning, communications and commercial tools for its next stage of growth.
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