NOW MADRID transformed the city’s Christmas season into an international positioning platform, using fashion, design, gastronomy and culture to present a contemporary image of Madrid in London, culminating in a major event at the Victoria & Albert Museum.
Read MoreAt Pitti Uomo 84 in Florence, Türkiye became Guest Nation. TACTICA helped build the institutional confidence and creative proposition that brought designers, brands, industrial capability and Istanbul itself onto one of menswear’s key international platforms.
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