International Positioning — Experience | Strategic Positioning & Business Development

MADRID MODA NEW YORK

Spanish fashion had talent. The challenge was access. TACTICA build the first New York platform around ACME, The Queen Sofía Spanish Institute and key figures includion Oscar de la Renta, Carolina Herrera and Anna Wintour among others.

Fashion & Luxury, International Relations, Country PositioningCLAUDIO NAVARROSeptember 9, 2026ACME, Spanish Fashion, Strategic Partnerships, Institutional Relations, Media Relations, New York, London, International Positioning

LINEAPELLE

What began with Türkiye’s leather industry evolved into a long-term collaboration with LINEAPELLE, connecting industry, fashion, institutions, media and culture across Milan, New York and London.

Fashion & LuxuryCLAUDIO NAVARROSeptember 9, 2026International Positioning, Institutional Relations, Cultural Activation, Execution, Culture, Positioning

NOW MADRID - THE CHRISTMAS CITY

NOW MADRID transformed the city’s Christmas season into an international positioning platform, using fashion, design, gastronomy and culture to present a contemporary image of Madrid in London, culminating in a major event at the Victoria & Albert Museum.

MADRIDFASHIONNEWYORK

MadridFashionNewYork brought Spanish fashion into the heart of SoHo, creating a new platform at the Trump SoHo showroom for designers, media, industry and New York audiences.

International Positioning, Fashion, Media RelationsCLAUDIO NAVARROSeptember 9, 2026ACME, MadridFashionNewYork, Spanish Fashion, New York, SoHo, Trump SoHo, International Positioning, Fashion Strategy, PR & Communications, Fashion Events

NEW YORK FASHION WEEK

TACTICA worked with IMG to strengthen the participation of Spanish designers within the New York Fashion Week system, while 4 EYES created an independent cultural platform at the New York Public Library combining fashion, film and installation.

Fashion, Strategy, International Positioning, Country PositioningCLAUDIO NAVARROSeptember 9, 2026ACME, Spanish Fashion, New York Fashion Week, IMG, 4EYES, New York Public Library, New York, Fashion Strategy, International Positioning