Google’s early positioning in Spain and Latin America during a defining period of international expansion, spanning strategic communications, public affairs, product launches and institutional relationships.
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Spanish fashion had talent. The challenge was access. TACTICA build the first New York platform around ACME, The Queen Sofía Spanish Institute and key figures includion Oscar de la Renta, Carolina Herrera and Anna Wintour among others.
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What began with Türkiye’s leather industry evolved into a long-term collaboration with LINEAPELLE, connecting industry, fashion, institutions, media and culture across Milan, New York and London.
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NOW MADRID transformed the city’s Christmas season into an international positioning platform, using fashion, design, gastronomy and culture to present a contemporary image of Madrid in London, culminating in a major event at the Victoria & Albert Museum.
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From Istanbul to Milan Fashion Week, The Leather Age repositioned Turkish leather within the international fashion system through design, culture, institutional access and strategic positioning.
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