Luxury & Culture — Experience | Strategic Positioning & Business Development

At Pitti Uomo 84 in Florence, Türkiye became Guest Nation. TACTICA helped build the institutional confidence and creative proposition that brought designers, brands, industrial capability and Istanbul itself onto one of menswear’s key international platforms.

Fashion, Luxury & Culture, Luxury, IndustryCLAUDIO NAVARROSeptember 9, 2026Türkiye, Pitti Uomo, Guest Nation, Country Positioning, International Market Access, Fashion, ITKIB

SPAIN…ON THE ROAD AGAIN

An international positioning project developed around Spain… On the Road Again, connecting institutions, territories, brands and media before production and extending the opportunity through PBS and more than 35 international markets.

Country Positioning, Luxury & Culture, Media RelationsCLAUDIO NAVARROSeptember 9, 2026Nation Branding, International Communications, Public-Private Partnerships, Entertainment, Cultural Diplomacy, Partnership Development, International Launch, Media Strategy