Spanish fashion had talent. The challenge was access. TACTICA build the first New York platform around ACME, The Queen Sofía Spanish Institute and key figures includion Oscar de la Renta, Carolina Herrera and Anna Wintour among others.
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Geography of Spanish Fashion transformed the 25th anniversary of Madrid Fashion Week into a cultural positioning project, connecting Spanish designers with photography, art, heritage and identity through the international editorial perspective of Candy Pratts Price and the visual language of Juan Gatti.
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NOW MADRID transformed the city’s Christmas season into an international positioning platform, using fashion, design, gastronomy and culture to present a contemporary image of Madrid in London, culminating in a major event at the Victoria & Albert Museum.
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Eight Turkish fashion designers and eight footwear manufacturers came together at MICAM Milano to demonstrate a different ambition for Türkiye’s footwear industry: moving from manufacturing capability to original design, stronger brands and greater international value.
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TACTICA worked with IMG to strengthen the participation of Spanish designers within the New York Fashion Week system, while 4 EYES created an independent cultural platform at the New York Public Library combining fashion, film and installation.
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An international positioning project developed around Spain… On the Road Again, connecting institutions, territories, brands and media before production and extending the opportunity through PBS and more than 35 international markets.
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