Posts in Brand Positioning
DESA 1972
DESA 1972

Built on DESA’s industrial and retail strength in Türkiye, NINETEENSEVENTYTWO translated manufacturing know-how into an international fashion proposition, gaining access and credibility through Milan Fashion Week, Rome and relationships with leading editors, buyers and institutions.

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Brand Positioning, Market Expansion, Media RelationsCLAUDIO NAVARRODESA NINETEENSEVENTYTWO, Fashion Positioning, Luxury Brand Positioning, Milan Fashion Week, Milano Moda Donna, International Media Relations, Vogue Italia, WWD, Suzy Menkes, Turkish Leather, Fashion