Media Relations — Experience | Strategic Positioning & Business Development

DESA 1972

Built on DESA’s industrial and retail strength in Türkiye, NINETEENSEVENTYTWO translated manufacturing know-how into an international fashion proposition, gaining access and credibility through Milan Fashion Week, Rome and relationships with leading editors, buyers and institutions.

Brand Positioning, Market Expansion, Media RelationsCLAUDIO NAVARROSeptember 9, 2026DESA NINETEENSEVENTYTWO, Fashion Positioning, Luxury Brand Positioning, Milan Fashion Week, Milano Moda Donna, International Media Relations, Vogue Italia, WWD, Suzy Menkes, Turkish Leather, Fashion

SPAIN… ON THE ROAD AGAIN

An international positioning project developed around Spain… On the Road Again, connecting institutions, territories, brands and media before production and extending the opportunity through PBS and more than 35 international markets.

Country Positioning, Luxury & Culture, Media RelationsCLAUDIO NAVARROSeptember 9, 2026Nation Branding, International Communications, Public-Private Partnerships, Entertainment, Cultural Diplomacy, Partnership Development, International Launch, Media Strategy