Spanish fashion had talent. The challenge was access. TACTICA build the first New York platform around ACME, The Queen Sofía Spanish Institute and key figures includion Oscar de la Renta, Carolina Herrera and Anna Wintour among others.
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NOW MADRID transformed the city’s Christmas season into an international positioning platform, using fashion, design, gastronomy and culture to present a contemporary image of Madrid in London, culminating in a major event at the Victoria & Albert Museum.
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