For more than 26 years, TACTICA has helped organisations define where they want to go, build the relevance and relationships to get there, and turn ambition into opportunity.

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01 · GOOGLE

Building relevance around a company that was changing the internet.

Spain & Latin America · 2003–2007

Positioning, communications and public affairs during a defining period of Google's international expansion.

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02 · FASHION & LUXURY

More than two decades inside the international system of fashion, luxury, industry and culture.

Country & Industry Positioning · International Market Access · Brand Development · Cultural Activation · Execution

Across the fashion system, from Milan, Florence, New York and London to Madrid, Istanbul and Naples.

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03 · PLAZA PREMIUM GROUP

Turning a uniquely profiled premium audience into a global platform for experience and business opportunity.

Global Airport Hospitality · Business Development · International Partnerships · Brand Experiences

TACTICA works with Plaza Premium Group as a strategic and business-development partner, helping expand the commercial potential of its international hospitality network.

The work includes identifying opportunities, opening conversations, developing propositions and building relationships with leading brands, institutions and decision-makers across international markets.

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TRANSFORMATION & GROWTH

Changing the organisation, not just the story.

Corporate Vision · Brand Architecture · Operating Transformation · Digital & Business Transformation

04 · PRISA

From corporate brand to group operating system.

Media · Education · Digital Entertainment · Group Transformation

Work across PRISA and its portfolio, including Canal+, Santillana, Cadena SER and LOS40, helped translate a new corporate vision into brands, platforms and operating systems built for a changing media landscape.

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05 · IBERDROLA

From energy utility to sustainable energy leadership.

Energy · Sustainability · International Growth · Corporate Transformation

Strategic work helped reposition Iberdrola around a new energy model, translating sustainability and cleaner energy into a corporate vision capable of supporting international growth and implementation across markets including the UK and the US.

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06 · ITINEREA GROUP

From legacy businesses to one shared growth platform.

Brand Architecture · B2B Marketing · Corporate Transformation · Growth

Bringing Calafell Evasion and Promenade together under one shared vision, architecture and market narrative, creating a stronger platform for growth across international B2B travel markets.

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COUNTRY, INDUSTRY & PLACE POSITIONING

Turning identity into international relevance.

Country Positioning · Industry Positioning · International Relations · Market Access

07 · SPAIN ON THE ROAD AGAIN

Turning a country into a story the world wanted to follow.

Country Branding · Gastronomy · Tourism · International Media

International positioning and promotion of Spain On The Road Again helped turn Spain’s gastronomy, culture and travel into a global media story, extending its reach across international markets.

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INNOVATION & NEW VALUE

Creating new value from vision, culture and untapped potential.

Business Innovation · Portfolio Strategy · Sustainability · New Business Development

08 · AJE / AMARUMAYU

From future vision to new business platform.

Portfolio Strategy · Brand Innovation · Sustainability · New Business Development

Strategic work helped AJE rethink the future of its portfolio, connecting brand, biodiversity and sustainability to new platforms for growth, including the development of AMARUMAYU.

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09 · DOMUS ARBITER REALTY CORP

Making the value of the asset visible.

Real Estate · Asset Positioning · Brand Narrative · Value Creation

Repositioning two distinctive Ibiza properties, La Gloria and La Querida, to express their character, strengthen their perceived value and present them more effectively to the market.

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26+ YEARS

The work changes. The responsibility doesn’t.

Across sectors, markets and moments of change, TACTICA has worked where judgement, relationships and execution need to come together to move an organisation forward.

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LET’S TALK

What are you trying to move forward?

Whether the challenge is growth, transformation, positioning or opening a new market, the conversation usually starts with understanding what needs to change and what it will take to make it happen.

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