TURNING VISION
INTO OPPORTUNITY.
Strategic positioning, business development and execution for companies, institutions and
international ventures navigating growth, transformation and new markets.
For more than 26 years, TACTICA has helped organisations define where they want to go, build the relevance and relationships to get there, and turn ambition into opportunity.
EXPLORE OUR WORK ↓
01 · GOOGLE
Building relevance around a company that was changing the internet.
Spain & Latin America · 2003–2007
Positioning, communications and public affairs during a defining period of Google's international expansion.
02 · FASHION & LUXURY
More than two decades inside the international system of fashion, luxury, industry and culture.
Country & Industry Positioning · International Market Access · Brand Development · Cultural Activation · Execution
Across the fashion system, from Milan, Florence, New York and London to Madrid, Istanbul and Naples.
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LINEAPELLE
Turning an industry platform into a wider world of fashion, culture and influence.
International Positioning · Institutional Relations · Cultural Activation
From Milan Fashion Week to the international luxury and cultural stage, TACTICA helped LINEAPELLE extend its reach through relationships, strategic opportunities and execution.
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THE LEATHER AGE
When industrial strength enters the fashion system.
Fashion & Luxury · International Positioning · Cultural Diplomacy
DESA NINETEENSEVENTYTWO
Building international fashion legitimacy through access, positioning and sustained editorial validation.
Milan · Rome · International Fashion System
From Milan Fashion Week to relationships with leading editors, buyers and institutions, TACTICA helped DESA move from Turkish leather manufacturing into the international fashion conversation.
03 · SPAIN… ON THE ROAD AGAIN
When a television series becomes a platform for a country.
Country Positioning · Entertainment · International Communications
Spain… on the Road Again turned a 13-part television series into an international platform for Spain. TACTICA became involved before filming, helping connect the production with institutions, territories and brands while shaping the communications strategy that took the project from Madrid and the road across Spain to PBS, mainstream American culture and more than 35 international markets.
04 · PLAZA PREMIUM GROUP
Turning a uniquely profiled premium audience into a global platform for experience and business opportunity.
Global Airport Hospitality · Business Development · International Partnerships · Brand Experiences
TACTICA works with Plaza Premium Group as a strategic business development partner, identifying opportunities, opening conversations, developing propositions and building relationships with leading brands, institutions and decision-makers across international markets.
05 · ITINEREA GROUP
Two established businesses. One shared platform for growth.
Brand Architecture · B2B Marketing · Corporate Transformation · Growth
Bringing Calafell Evasion and Promenade together under one shared vision, architecture and market narrative, creating a stronger proposition for growth across international B2B travel markets.
26+ YEARS
The work changes. The responsibility doesn’t.
Across sectors, markets and moments of change, TACTICA has worked where judgement, relationships and execution need to come together to move an organisation forward.
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LET’S TALK
What are you trying to move forward?
Whether the challenge is growth, transformation, positioning or opening a new market, the conversation usually starts with understanding what needs to change and what it will take to make it happen.
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